About Us
Go Wider - Go Together !
We help high-tech companies develop the right go-to-market strategy.
Our experts accompany you in setting up and managing your channels and in all marketing activities geared to your market.
Contact Us!
Our Services
International Market Entry
Conquering new markets is a challenging task, but we are here to assist you every step of the way. Our team will conduct a thorough analysis of your competition and potential partners, and help you find the most suitable path to bring your products and solutions to success.
Length : 18 months
Billing Retention Monthly Fee.
Channel Strategy
Together you are stronger. we are here to help you build and implement a strong sales strategy. Our expertise includes defining both direct and indirect sales approaches, as well as establishing local and global supplier relationships that will best support your business goals."
Length : 18 months
Billing Retention Monthly Fee.
Go to Market Strategy
Achieving success requires a well-crafted strategy and a clear plan of action. Our team is here to support you in creating and executing a comprehensive go-to-market model, ensuring you reach your goals efficiently and effectively.
Length : 18 months
Billing Retention Monthly Fee.
Extra Services
We provide comprehensive support for establishing a local presence in the Netherlands, including expert guidance on selecting the optimal business model that aligns with your company's unique needs and requirements.
Length : 18 months
Billing Retention Monthly Fee.
How do we work?
1. Analyzing
We analyze your market, the positioning of your solution and set achievable goals.
2. Strategy
Determine the right strategy . Your strategy is your choice.
3. Go To Market
Define the measures for your market launch to achieve your goals under the umbrella of your strategy.
Our Focus
1. Channel Partner Selection:
Companies should choose channel partners that align with their target market, business goals, and brand image. A rigorous selection process should be in place to ensure that channel partners have the necessary resources, experience, and expertise to sell the company’s products effectively.
2. Channel Partner Management: Companies must provide adequate training, support, and incentives to their channel partners to ensure they are motivated and equipped to sell the company’s products effectively. Regular communication, performance tracking, and feedback mechanisms should be in place to monitor and improve channel partner performance.
3. Pricing and Promotion: Companies must set prices and promotions that are attractive to both their channel partners and end customers. The right pricing and promotion strategies can help drive sales and increase customer loyalty.
4. Lead Generation and Management: Companies must have a system in place for generating and managing leads that are passed on to their channel partners. This system should ensure that leads are qualified and prioritized based on their potential value to the company.
5. Partner Performance Tracking and Reporting: Companies should track and report on the performance of their channel partners, including sales, customer satisfaction, and product adoption. This information can be used to identify areas for improvement and to recognize high-performing channel partners.
Increased Reach: Indirect sales strategies can help companies reach new markets and customer segments that would be difficult or costly to target directly.
Reduced Sales Costs: By relying on channel partners to sell products, companies can reduce their sales costs and achieve better economies of scale.
Improved Customer Service: Channel partners are often closer to end customers and can provide more personalized support and service.
Enhanced Brand Awareness: Indirect sales strategies can help companies build brand awareness and increase their visibility in the marketplace.
Increased Flexibility: Companies can quickly adjust their indirect sales strategies to respond to changing market conditions, customer needs, and competitive pressures.
Conclusion : An indirect sales strategy can be an effective way for companies to expand their reach, reduce sales costs, and improve customer service. Companies must carefully select, manage, and support their channel partners to ensure the success of their indirect sales strategies.
1. Channel Partner Selection:
Companies should choose channel partners that align with their target market, business goals, and brand image. A rigorous selection process should be in place to ensure that channel partners have the necessary resources, experience, and expertise to sell the company’s products effectively.
2. Channel Partner Management: Companies must provide adequate training, support, and incentives to their channel partners to ensure they are motivated and equipped to sell the company’s products effectively. Regular communication, performance tracking, and feedback mechanisms should be in place to monitor and improve channel partner performance.
3. Pricing and Promotion: Companies must set prices and promotions that are attractive to both their channel partners and end customers. The right pricing and promotion strategies can help drive sales and increase customer loyalty.
4. Lead Generation and Management: Companies must have a system in place for generating and managing leads that are passed on to their channel partners. This system should ensure that leads are qualified and prioritized based on their potential value to the company.
5. Partner Performance Tracking and Reporting: Companies should track and report on the performance of their channel partners, including sales, customer satisfaction, and product adoption. This information can be used to identify areas for improvement and to recognize high-performing channel partners.
Increased Reach: Indirect sales strategies can help companies reach new markets and customer segments that would be difficult or costly to target directly.
Reduced Sales Costs: By relying on channel partners to sell products, companies can reduce their sales costs and achieve better economies of scale.
Improved Customer Service: Channel partners are often closer to end customers and can provide more personalized support and service.
Enhanced Brand Awareness: Indirect sales strategies can help companies build brand awareness and increase their visibility in the marketplace.
Increased Flexibility: Companies can quickly adjust their indirect sales strategies to respond to changing market conditions, customer needs, and competitive pressures.
Conclusion : An indirect sales strategy can be an effective way for companies to expand their reach, reduce sales costs, and improve customer service. Companies must carefully select, manage, and support their channel partners to ensure the success of their indirect sales strategies.
Gowider On Media
Business Channel Interview
AN INTERVIEW BY GOWİDER AYŞE KILIÇASLAN OUR MAGAZINE NO: 206 IS OUT.
ASIA/ CallCenter Studio
AFRICA/ CallCenter Studio
Ihbar Tv
Innovative Outsource Model in the IT Sector: Ayşe Kılıçaslan's Success Story
INNOVATIVE APPROACHES IN THE IT SECTOR WITH AYŞE KILIÇASLAN
How do we work?
1. Analyzing
We analyze your market, the positioning of your solution and set achievable goals.
2. Strategy
Determine the right strategy . Your strategy is your choice.
3. Go To Market
Define the measures for your market launch to achieve your goals under the umbrella of your strategy.
Our Focus
1. Channel Partner Selection:
Companies should choose channel partners that align with their target market, business goals, and brand image. A rigorous selection process should be in place to ensure that channel partners have the necessary resources, experience, and expertise to sell the company’s products effectively.
2. Channel Partner Management: Companies must provide adequate training, support, and incentives to their channel partners to ensure they are motivated and equipped to sell the company’s products effectively. Regular communication, performance tracking, and feedback mechanisms should be in place to monitor and improve channel partner performance.
3. Pricing and Promotion: Companies must set prices and promotions that are attractive to both their channel partners and end customers. The right pricing and promotion strategies can help drive sales and increase customer loyalty.
4. Lead Generation and Management: Companies must have a system in place for generating and managing leads that are passed on to their channel partners. This system should ensure that leads are qualified and prioritized based on their potential value to the company.
5. Partner Performance Tracking and Reporting: Companies should track and report on the performance of their channel partners, including sales, customer satisfaction, and product adoption. This information can be used to identify areas for improvement and to recognize high-performing channel partners.
Increased Reach: Indirect sales strategies can help companies reach new markets and customer segments that would be difficult or costly to target directly.
Reduced Sales Costs: By relying on channel partners to sell products, companies can reduce their sales costs and achieve better economies of scale.
Improved Customer Service: Channel partners are often closer to end customers and can provide more personalized support and service.
Enhanced Brand Awareness: Indirect sales strategies can help companies build brand awareness and increase their visibility in the marketplace.
Increased Flexibility: Companies can quickly adjust their indirect sales strategies to respond to changing market conditions, customer needs, and competitive pressures.
Conclusion : An indirect sales strategy can be an effective way for companies to expand their reach, reduce sales costs, and improve customer service. Companies must carefully select, manage, and support their channel partners to ensure the success of their indirect sales strategies.
1. Channel Partner Selection:
Companies should choose channel partners that align with their target market, business goals, and brand image. A rigorous selection process should be in place to ensure that channel partners have the necessary resources, experience, and expertise to sell the company’s products effectively.
2. Channel Partner Management: Companies must provide adequate training, support, and incentives to their channel partners to ensure they are motivated and equipped to sell the company’s products effectively. Regular communication, performance tracking, and feedback mechanisms should be in place to monitor and improve channel partner performance.
3. Pricing and Promotion: Companies must set prices and promotions that are attractive to both their channel partners and end customers. The right pricing and promotion strategies can help drive sales and increase customer loyalty.
4. Lead Generation and Management: Companies must have a system in place for generating and managing leads that are passed on to their channel partners. This system should ensure that leads are qualified and prioritized based on their potential value to the company.
5. Partner Performance Tracking and Reporting: Companies should track and report on the performance of their channel partners, including sales, customer satisfaction, and product adoption. This information can be used to identify areas for improvement and to recognize high-performing channel partners.
Increased Reach: Indirect sales strategies can help companies reach new markets and customer segments that would be difficult or costly to target directly.
Reduced Sales Costs: By relying on channel partners to sell products, companies can reduce their sales costs and achieve better economies of scale.
Improved Customer Service: Channel partners are often closer to end customers and can provide more personalized support and service.
Enhanced Brand Awareness: Indirect sales strategies can help companies build brand awareness and increase their visibility in the marketplace.
Increased Flexibility: Companies can quickly adjust their indirect sales strategies to respond to changing market conditions, customer needs, and competitive pressures.
Conclusion : An indirect sales strategy can be an effective way for companies to expand their reach, reduce sales costs, and improve customer service. Companies must carefully select, manage, and support their channel partners to ensure the success of their indirect sales strategies.
Team
Ayşe Kılıçaslan
CEO / Founder
At-a-glance:
More than 10 years experience in General Manager and Channel Director position with Information Technology, Telecom and services industry background.
Expertise in setting up new teams with the spirit of target achievement and knowledge of new Technologies in ICT, such as AI Integrated solutions and Cloud solutions.
Experienced in leading growth and target oriented local and remote teams.
Professional Background
2020 - Gowider Present Founder & Managing Director
(2007-2019) AVAYA Turkey Managing Director.
[email protected]
Nazlı Toprak
CMO
Senior marketing and communications professional, directing multinational, data-driven, demand creating and digital B2B and B2C programs for over 25 years. A Jazz writer, concert organizer and radio program producer.
Freelance marketing consultant since 2014 (Sectors, including IT, Telecom, Virtual Reality, Insurance, Automotive, Education, Hospitality, Maritime)
(1999-2013) Cisco Marketing Communications and Data Strategy Manager in EMEA region. (Events, PR, Lead Gen Campaigns)
(1994-1999) Fleishman Hillard affiliate PR agency
[email protected]
Suna Keleşoğlu
EMEA market development
Ability to build bridges between different cultures Produce quick solutions
Research and orientation
Availablity
Sales and marketing experience in the music company, tv broadcasting equipment distributor and electronics companies.
[email protected]
Do not hesitate to contact us!
Darüşşafaka Mah. Yedinci Gazeteciler Sitesi A:3 D:12
Maslak İstanbul. Turkey, 34457
Phone:
+90 533 557 04 33
E-mail:
[email protected]